Profile

Vegan dishes that really taste really good. Homemade, colorful, international and tasty. Not an alternative cuisine or a substitute meal, but something uncompromisingly delicious. That is the vision that Vegins is bringing to the world. The target clientele in not primarily the convinced vegan who wants to meet like-minded people in a microcosm, but anyone who is hungry and wants to try something new.

Webseite

Webseite

Markenbildung

Branding

Print

Print

Realization

Delicious food. High-quality photos that make your mouth water combined with a fresh design are the basis for communication. Rather than a militant, world-improvement scolding, a touch of system gastronomy is presented. Delicious food, professional service, and consistent quality are presented to the customer. Bold colors, striking typography and strong messages are the focus. The customer is presented with a modern restaurant for everyone, not a niche meeting place for certain types of nutrition.

Website

Two locations, two menus, a digital ordering system, job offers, and the vision must be communicated clearly and simply on both mobile devices and computers. Simplified web administration (e.g. quickly setting up the weekly menu and, if necessary, adjusting it with the smartphone) is just as important as a good overview.

Due to the central locations of both restaurants, lunchtime business is very important. Potential customers want to see what Vegins has to offer while they are still in their offices. And the pictures are sure to make their mouths water.


Print

Digital is good and important. The menu is fully visible on mobile devices. You can conveniently order from your couch or desk using food delivery services. But flyers for the refrigerator and menus in the restaurant should not be overlooked. Of course, because sustainability is also a central focus of Vegins, everything is printed on recycled paper in a climate-neutral manner.